The M4 Sherman Ronson: "Lights First Every Time" - Hallo GuysBilly Brunts Personal Blog, In this interesting post The M4 Sherman Ronson: "Lights First Every Time", we've provided something new here that will be more interesting Article Lights first every time, Article ronson, Article Sherman tank, Article tommycooker, that well be easy to read.

Title : The M4 Sherman Ronson: "Lights First Every Time"
link : The M4 Sherman Ronson: "Lights First Every Time"

The M4 Sherman Ronson: "Lights First Every Time"

Most people familiar with the history for of the M4 Sherman tank have heard the story that the British nick-named them "Ronsons" after the famous cigarette lighted due to the supposed flammability of the Sherman tank.  The story goes that the troops co-opted the Ronson slogan of " lights first every time" to describe their vehicles.  This story has been reported in many books and TV shows about the Sherman tank, including highly respected works such as "Armored Thunderbolt" by Steven Zaloga. 

 Certainly, the idea that the Sherman was uniquely susceptible to fire is a bit of a fable.  According to the myth, the Sherman burned easily due to the fact that it used "high octane" gasoline while it's German opponents used diesel (the most famous example of this myth is in the Academy Award winning film "Patton".)   In reality, the vast majority all German tanks and AFVs used gasoline engines and the Sherman ran on the same 80 octane fuel as every other US Army vehicle.  When a tank is penetrated by an armor piercing shell and "brews up", the fire is usually caused by ammunition, not fuel.  The Sherman got a bad reputation in the early stages of the Normandy campaign for catching on fire in part due to improper stowing of ammo.  Once the US introduced the "wet stowage" system of ammo storage into the M4 Sherman, the rate of tanks that "brewed up" when hit decreased significantly.

A while back in one of the WoT historical forums, there was a discussion of the "Ronson" legend.  One of the posters noted that they could not find any examples of Ronson advertisements from the era that actually used the slogan "lights first every time."  I was recently reminded of this thread and decided to do a little searching of my own.  Fortunately, there are quite a few Ronson ads available on eBay so examples are not hard to find.  Here are some of the ads that I found:

 Ronson Ad 1936 (Yikes! Racist caricature warning!)

 Wartime Ronson ad

 1944

1944

1936

As can be seen in these example, there is no use of the slogan "lights first every time."  In fact, I found little proof that Ronson ever used this slogan.  The closest example was this 1950 ad that says "first time, every time."  

 (found by Xlucine at WoT forum)

However, this is simply text in the body of the advertisement, it's not part of the ad title or in big print as you might expect a slogan to be.  

As they say, the absence of evidence is not the evidence of absence.  It's possible that the "lights first every time" was a Ronson advertising slogan in the wartime era and that it was just not used in these particular ads. However, I find it rather odd that I cannot find one single example in any of the ads available to view on the internet that use this slogan. Perhaps it was used in radio adverts but not in print?  If anyone has any further information concerning wartime Ronson ads, I would much appreciate it.  

Edit (7/17/2014)  This ad was brought to my attention.  It's from 1927 and it's much closer to the "lights first every time" slogan. 

 

2

Thank you for came and enjoy reading in this blog The M4 Sherman Ronson: "Lights First Every Time"

That the article may help you The M4 Sherman Ronson: "Lights First Every Time" That all in this post hope you find something new in this blogs.

Now you here in this link article post The M4 Sherman Ronson: "Lights First Every Time" the article link here https://billybrunts.blogspot.com/2014/04/the-m4-sherman-ronson-first-every-time.html

Share :